The Influences of Interactive Advertisement on Advertising Effectiveness

碩士 === 國立彰化師範大學 === 會計學系 === 101 === With the popularization of the Internet, the growth of user population and the age gradually showing a normal distribution, and the interactive characteristic of Internet advertising, the use frequency of Internet advertising has rised dramatically. However, in...

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Bibliographic Details
Main Author: 林凱莉
Other Authors: 陳雅玲
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/70031048152245245460