The Importance of Employee Emotions for Internal Relationship Marketing in Organization

碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === Employee is one of the key reasons to advance business performance. For improving employee’s job attitude and behavior, the study extended the issue of relationship marketing from outside customers to inside employees. Employee emotions were also discussed, bec...

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Bibliographic Details
Main Authors: Yang, Chun Ju, 楊鈞汝
Other Authors: Yieh, Kaili
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/14345119736904721181