A Study of the Service Profit Value Chain from Internal Marketing Perspective
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === The past relationship marketing customer relationship management, just focus on the relationship benefits provided to customers, but it ignores the importance of internal marketing in the past. We consider establishment and maintenance of employee relations ver...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39585217253298238512 |