The service relationship in a Chinese collectivist: The customer’s perspective
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === Western individualistic values shape the discourse on customer-firm service relationships. Besides, relationship has an immensely impact on the cultural background between the service provider and customers. We focus on collectivist customers from the Chinese d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82146695910905156394 |