How to improve originality of new service concepts? Using analogical thinking to assist in ordinary user's idea generation
博士 === 國立中央大學 === 資訊管理學系 === 101 === Along the rapid development of new technologies, technology-based services have become essentials in human life. Because customers are the major objects which service providers are eager to satisfy, customers’ inputs are then regarded crucial for developing new t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31033048128101110688 |