The effects of different antecedents and employees' brand behavior－employees' brand identification as mediator
碩士 === 國立中央大學 === 企業管理學系 === 101 === The development of the Services industries plays a very important role in today’s world industries. For customer-facing staff, their behavior and services directly related to customers ‘ impressions. On the other hand, recent studies indicate that employees’ atti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00322397262488753210 |