A Study of the Impact on Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty ─ A Case Study of Teahouse in Jiufen region, Taiwan.
碩士 === 國立交通大學 === 管理科學系所 === 101 === This research use Internet questionnaire survey method to understand customers who had consumed in Jiufen regions teahouse as primary studying group. 388 valid questionnaires were collected. Tidying up all the valid questionnaires, we use SPSS software for statis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9b92vr |