A Study of the Impact of Brand Equity on Customer Intention to buy Smart Phone -Sampling by Taipei City Consumer
碩士 === 國立交通大學 === 經營管理研究所 === 101 === With the high development of the standard of technology and the internet time approaching, the application of consumer electronics product has been changed a lot with combination of these new technology, especially, after Apple released their epoch-making produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36d2k5 |