THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOR IN PURCHASING SERVICE OF PROPERTY MANAGEMENT— USE C-COOPERATION FOR EXAMPLE
碩士 === 國立交通大學 === 經營管理研究所 === 101 === The highly growth in economic Taiwan brings the trend that people are more and more put emphasis in the quality of living and safety, and then there are many property management company raised. In this study, the consumer behavior model was adopted to explore ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40406563730344628861 |