The Impact of Product Design Framing Information on Consumer Judgment
碩士 === 國立交通大學 === 經營管理研究所 === 101 === In this research, we use the Spreading activation theory and Human associative memory as bases to probe into the impact of product information on consumer judgment. Consumers can gain benefits by purchasing goods; however, in an era of sales channels, marketing...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20165500947984986948 |