The Impacts Marketing and R&D Expenditures on Firm’s Revenues─an Empirical Study of Taiwan Electronic Industry

• Main Authors: Ho, Tang-Shen, 何堂聖
• Other Authors: Chu, Po-Young
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/71525751278898614904

碩士 === 國立交通大學 === 管理科學系所 === 101 === Taiwan's electronics industry is famous in the world. There are a variety of categories in the electronics industry, that they vary greatly among categories, It is different for R & D and marketing expenditures of inputs. How to use limited resources to create the largest corporate differentiation, and thus a profit maximization, is the aim of this research. How marketing expenditures affecting the company's operating performance is relatively less than research and development expenditures on the company's operating performance. This research first summarizes the literature, and uses the regression analysis, to associate the R & D and marketing expenditures with the firm’s revenue in the electronics industry. It is found that the amount of investment expenditures and the electronics industry supply chain characteristics have played a significant role.