The Impacts Marketing and R&D Expenditures on Firm’s Revenues─an Empirical Study of Taiwan Electronic Industry

碩士 === 國立交通大學 === 管理科學系所 === 101 === Taiwan's electronics industry is famous in the world. There are a variety of categories in the electronics industry, that they vary greatly among categories, It is different for R & D and marketing expenditures of inputs. How to use limited resources to...

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Bibliographic Details
Main Authors: Ho, Tang-Shen, 何堂聖
Other Authors: Chu, Po-Young
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/71525751278898614904