Sports spectators’ enjoyment and the cognitive mechanism in viewing the phenomenon of comeback victory
碩士 === 國立交通大學 === 傳播研究所 === 101 === In this study, we tried to understand why the phenomenon of comeback victory could entertain sports spectators so much more. Using score changes, dispositions toward winning team, and viewer’s expectation as independent variables, we examined viewer’s suspens...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14980150212560849294 |