Wealth Effects of Merger Activity in Two-Sided Markets:a Case Study of Google

碩士 === 國立交通大學 === 財務金融研究所 === 101 === Online Industry is constant evolving, more and more merchants moved their advertisement from newspapers and magazines to the online advertising platform. Among those in the online industry, the largest search engine Google, which has a simple profit model, an...

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Bibliographic Details
Main Authors: Chang, Ting-Yu, 張廷宇
Other Authors: Chung, Huimin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/xqwbyk