中國大陸白牌手機廠商之研究

• Main Authors: Huang, Mei-Ling, 黃玫綾
• Other Authors: Hu, Jin-Li
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/39505646450469171289

碩士 === 國立交通大學 === 企業管理碩士學程 === 101 === This study defines white-box cellphone is on the transition route of Shanzhai to brand name products. It is full of Chinese-culture color and one category of Shanzhai. The living space of Shanzhai is squeezed due to the rise of 1000 Yuan smartphones. This study adopts “Innovation driven Brand” framework to compare domestic brand and foreign brand by using the following indicators: product specifications, R&;D intensity, patent quantities, price, brand attention ratio and purchase intention. This study finds that white-box is moving to develop its own brand, and Shanzhaigi also moves to getting authorization and passing testing. In addition, while contrasting these indicators of leading players (Huawei, Samsung, and HTC), we find that domestic players now have the capabilities to perform well in technology skills except for the patent issues. Price is not the only consideration in China mobile phone industry now. Therefore, domestic late comers should enhance their weaknesses in order to be a strong brand.