Hyundai Motor's product positioning strategy in the U.S. market
碩士 === 國立交通大學 === 企業管理碩士學程 === 101 === Being a late entrant in the U.S. market, Hyundai catches the void of entry level car at the beginning of its entrance in 1986. With ‘value for money’ as the product core benefit, Hyundai’s market shares increases from 0.5% in 1995 to 5% in 2011 and becomes the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f6dcz2 |