A hybrid data-mining scheme to discuss customer churn management and service portfolio design for the credit-card industry
碩士 === 國立交通大學 === 工業工程與管理系所 === 101 === Customer Relationship Management (CRM) has become an interesting research topic over many years because of its significant impact on increasing revenues in the service industry. One of the most popular topics is discussing how to detect the potential custome...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55923758753246431934 |