A Study of Enterprise Image and Brand Awareness by Sport Sponsorship for the Mountain Activities
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 101 === The purpose of this study analyzed corporate image and brand awareness affect by corporation sponsor mountain activity. The questionnaire study was chosen to investigate students of alpine club in university. Participants were 116 male (56.9%) and 88 female...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95627133018441260927 |