A Study of Promotion Strategies for Customer Satisfaction and Purchase Intension on Women Outdoors Recreation Equipment for Cassiopeia Women Outdoors Shop
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 101 === There are growing needs in outdoor woman retail market as many brands start put their effort on it. This study focus on the effects of promotion strategies for customer satisfaction and purchase intension on this growing female outdoors market - a case study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48814532570888708641 |