A Study of Customers’ Motivation and Behaviors among Taipei Wanhua Sports Center’s Service Area

碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 101 === The purpose of this study was to understand the Taipei Wanhua Sports Center's service area and the consumers' characteristics, sport participating motivation and sport participating behavior. Through questionnaire survey, the collected data was dig...

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Bibliographic Details
Main Authors: Linee-Chen Wu, 吳麗貞
Other Authors: Mei-Yen Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/85239986490973286205