A Study of Customer Value in Online Shopping : Taking an Example of Amazon.com
碩士 === 國立暨南國際大學 === 國際企業學系 === 101 === With the changing shopping patterns, from the entity into virtual space, competition among enterprises has now entered the virtual cyberspace. Consumer demand becomes more complex, so company must be more thoughtful. Meanwhile how to build their competitive ad...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78231029873601768065 |