A Study of Consumer Behavior for Purchasing Insurance Products – An Application of the Theory of Reasoned Action
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 101 === Since Taiwan government announced the opening of life insurance market in 1987, the life insurance industry has been quick flourishing. According to the Life Insurance Association statistics, by the end of 2012 life insurance company coverage was 222.9...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9n57w |