The Study of the Perceived Value, Brand Image, Trust and Purchase Intention: An Example of smartphone
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 101 === The purposes of this study were to explore the relationships among the perceived value, brand image, trust and purchase intention. We used judgment sampling on the customers of Tainan city to obtain the research subjects. Three hundred questionnaires we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5y43xa |