The Relationship among Experiential Strategic Modules,Quality of Service, Experiential Value, Customer Loyalty and Customer Satisfaction － A case study of Taipei Astronomical Museum
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === According to literature review, experiential marketing provides consumers with solutions that strikes their emotions and stimulates their thoughts. Consumers’ brand recognition is enhanced through life experiences, and further affects their purchase dec...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63x9p4 |