The Influences of Product Characteristics,Sales Promotion Method and Website Characteristics on Impulsive Purchasing–Using Online Shopping Clothing As Example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === Globalization and E-Commerce are now connected with our daily life more than ever in the history. Since year 2008 global financial crisis, high unemployment rate becomes a new normal in most countries. Because average consumers start saving cost and no...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rr9w46 |