A Study of Consumers Purchase Intention on Male Erectile Dysfunction Drugs:Viagra as an Example

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === Viagra is one of the common drugs for the treatment of male erectile dysfunction (ED). In Taiwan, most researches focus on the diagnosis and treatment of ED as well as the behavior of ED patients for seeking treatment. To date, the studies on the purcha...

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Bibliographic Details
Main Authors: Pi-HuiChou, 周碧惠
Other Authors: Hsin-Hong Kang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/3f6938