Relationship Study among Social Media Users' Gratification, Attitudes and Behavior
碩士 === 國立成功大學 === 統計學系碩博士班 === 101 === With the rapid growth of numbers of social media users, the use of social media has become an inevitable trend. This study investigates university students’ gratification, attitudes and behavior toward social media in Taiwan. Structural Equation Modeling (SE...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73975398423516347843 |