The Integrated Approach to Measure Hotel Online Booking Intention with Mediating Role of Online Trust Perception: A Study of International Tourists Travel to the UK
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === Not only is there a growing frequency in its usage, Internet also as a promising distribution channel for the hospitality industry provides consumers with opportunities of websites online booking of accommodations and in conjunction with a great amount of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59530582609906393562 |