Perceived Usefulness, Product Involvement and Its Impact toward Mobile Advertising: Gender as a Moderator
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === The mobile phone market is growing rapidly and increasingly becoming one of the most influential marketing media since the introduction of communication technology and the internet. The great range of functionality makes the mobile phone an important device...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01685624129485073789 |