The Effect of Gift Giving Motivation on Gift Selections and Expected Self expression.
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 101 === ABATRACT Gift giving behavior is a salient behavior in a society. By gift giving behavior, people can convey affections and messages to the recipients to maintain or enhance the relationship between them. In this research, gift giving motivations are separa...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68325506210823041235 |