The Effect of On-line Consumer Reviews on Uncertainty Reduction towards Value Perception
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 101 === On-line consumer reviews have become an important tool for marketing by companies, and on-line consumer reviews are also one of the channels to build relationships with consumers. Therefore, how on-line consumer reviews affect consumers’ attitude has bec...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21746223944218720921 |