Intrusiveness of Online Forced Video on Advertising Avoidance - The Moderating Effect of Advertising Involvement
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === Because of the high popularity of online video sharing websites, advertisers want to improve advertising effectiveness through exposure to forced video advertising. However, it deprives viewers’ of freedom of choice with regard to watching videos, and causes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92488778813557604412 |