The Brand Image and Quality Interaction of the Financial Holding Corporation on Consumer Purchasing Intention of Life Insurance Products
碩士 === 國立成功大學 === 企業管理學系專班 === 101 === As the global financial market and information technology are constantly innovating and changing, the Taiwan government passed the “Financial Institutions Merger Law” in 2000 that allows industry consolidation of bank, insurance and securities in response to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14899275337401861373 |