An Application of Conjoint Analysis to The Optimal Combination of The Attributes of Online Bookstore Service
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === With the development and improvement of Internet technology, trend of shopping on the Internet has become increasingly evident. The highest rate of online consumption is apparel products, followed by books and magazines, which proves that the habit of shoppin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07212136193270907885 |