The mail-in rebate contracts in the non-cooperative supply chain games
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 101 === Mail-in rebate is a popular differential pricing and promotion strategy. It can stimulate demand and only few customers will redeem the rebate. Traditionally, manufactures could directly provide mail-in rebates to customers without retailers. Recently, many r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61021184469421963941 |