The Application of Value-Belief-Norm Theory for Culture Tourism - Learning from the Case of Tainan Confucian Temple
博士 === 國立成功大學 === 交通管理學系碩博士班 === 101 === This study develops a conceptual framework of cultural significant behavior to measure pro-cultural behavior of tourists. The Value-Belief-Norm theory of Stern (1999, 2000) was used as a template for the development of framework. A convenience sampling me...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/af8pcy |