A Case Study on the Adoption of Fair Trade by Okogreen in Taiwan

碩士 === 國立中興大學 === 生物產業管理研究所 === 101 === The fact is there are more and more ethical consumption consumers who have started to consider their purchasing decisions to become inclined to take into account ethical and social issues. The fair trade offers producers a minimum reasonable price for their...

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Bibliographic Details
Main Authors: Tso-Ju Hsu, 許作如
Other Authors: Tzy-Ling Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/28635371907175193350