A Case Study on the Adoption of Fair Trade by Okogreen in Taiwan
碩士 === 國立中興大學 === 生物產業管理研究所 === 101 === The fact is there are more and more ethical consumption consumers who have started to consider their purchasing decisions to become inclined to take into account ethical and social issues. The fair trade offers producers a minimum reasonable price for their...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/28635371907175193350 |