The Co-opetition Relationship for Marketing Mix in the Bag Industry-A Case Study of P Brand
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === The case of Co-opetition between YOSHIDA PORTER and PORTER INTERNATIONAL is rare among brand name companies. The operation and strategies of two companies are worthy for studying and discussion. And, it also comes into notice how their relationship will deve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xpxq88 |