A Study on the Effectiveness of the Promotion Activity Mix - A case of Flavored Soy Sauce Company in the Jiangsu Province

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === Compare to soy sauce, the category of flavoured soy sauce is now grouping up in China market which is full of every kind of brands and products. Due to dining lifestyle changing and cooking habits of customer , and their attitudes towards sauces. However, as...

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Bibliographic Details
Main Authors: Yuan-Tsung Lin, 林源從
Other Authors: Chin-Shien Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/53tp4x