How to promote and win customer loyalty by membership
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === Don Schultz， professor of Kellogg school at Northwestern University and the founder of integrated marketing， predicted that: “there are only two modes of success for retailers in the future， one is Wal-Mart mode， that is， use price and geographical location...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89773001546291862981 |