An Explorative Study on Marketing Practices of National Museum of Natural Science
碩士 === 國立中興大學 === 行銷學系所 === 101 === Abstract The development of national museums in Taiwan commenced in 1977 when the 12 Major Cultural Construction Projects was introduced. In the early stage, the function of museums was only for antique collection or particular exhibition...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hv28s2 |