A Study of Differences in Consumer Perceived Value between Self Service and Full Service Restaurants.
碩士 === 國立中興大學 === 行銷學系所 === 101 === There were conflicts between do it yourself (DIY) service and full service. DIY service emphasized letting customers enjoy themselves, but full service highlighted its excellent serving. These two types of service were common found in restaurant industry. This res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e5568v |