A Study of Advertising Effectiveness between Product Placement and Traditional Commercials
碩士 === 國立中興大學 === 行銷學系所 === 101 === Integrated marketing communication has been rapidly grown in the recent years. In order to cater to the development of the multiple marketing tools, the advertisers tried numerous ways to disseminate the message to their target audience. In Taiwan, there was a t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23867506112052741875 |