Effects of country-of-origin and reverse country-of-origin between product beliefs and destination image
碩士 === 國立中興大學 === 行銷學系所 === 101 === The purpose of this study was to explore and examine causal relationships between consumers'' product beliefs, brand attitude and South Korea’s destination image which are represented by two structural models. Quantitative data regarding sample m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7e6m5s |