The effect of Internet banner appeals on emotional responses and impulsive buying intention
碩士 === 國立中興大學 === 科技管理研究所 === 101 === In recent years, due to the increase in Internet users and online purchases, Internet advertising has become one of the important channels for advertisers to communicate product information to consumers. This study is an attempt to examine factors that might inf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42851662456966264102 |