The Relationship between New Product Launch Speed and Firm Performance in Multimarket Contact- The Moderating Role of the Number of Competitive Response

碩士 === 國立中興大學 === 企業管理學系所 === 101 === The issue of competitive dynamics breaks through the thinking of strategic management. It uses new perspective to research the competitive figure within the industry, and it becomes a critical issue for the strategic management domain. Moreover, because the cust...

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Bibliographic Details
Main Authors: Yu-Pei Huang, 黃雨霈
Other Authors: Yu-Ching Chiao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/p9xx35