The Study of Consumer Behavior Intention in Night Market from the Perspective of Experience
碩士 === 國立中興大學 === 企業管理學系所 === 101 === The culture of night market is prevalent in Southeast Asia. In recent years, night markets have become the favorite sites for Taiwanese and foreign tourists in Taiwan. Therefore, night market is now developed as a new trend in tourism by Taiwanese government, an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49232852646627519080 |