The communication effectivity with consumers in corporate crises on Facebook fan pages：the effect of conversational human voice ,crisis situations and crisis communication strategies.
碩士 === 國立政治大學 === 廣告研究所 === 101 === “Conversational human voice” is one of the key features in how Taiwan’s corporations communicate on their Facebook fanpages, which is quite different from how they communicate on their corporate websites. And yet, how such communication strategies work during a ti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62615395974434665607 |