Glocalization strategy of multinational enterprise: the analysis of cultural and creative factors for featured thumbler, mug and store of STARBUCKS.
碩士 === 國立政治大學 === 廣告研究所 === 101
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/7hz5k5 |