Research of the Relationship among Technology Acceptance Model , Perceived Value、Customer Satisfaction and Customer Loyalty in APP- An Case Study of 「HappyGo Card」App
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 101 === Progress of mobile communications technology, smart phone have entered the field of new media. New APP (mobile application) frequently introduced. Different consumers use a different attitude to the APP, and how its intention to accept the APP, user behavior...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/b957px |